Beautiful location on the French Riviera – a perfect blend of city life, French culture and lifestyle, and the Mediterranean climate:
Nice is a world-famous destination that kept its authenticity over the years. And it made the perfect setting for the second part of REISS’ Summer ’22 campaign.
With Hitchcock-esque cinematography – a nod to 1955's “To Catch a Thief” – modern-day travellers with a thirst for adventure are captured in REISS’ emblematic modernist photography style to showcase this season’s occasionwear collection.
The clothes are quintessentially REISS. Neutrals, pastel shades, vibrant greens and retro-inflected prints in womenswear bridge resort and evening, at times serving both purposes in a modern, effortless way.
"We've created dresses for every occasion this season. But we're noticing the same dress can live different lives, depending on our customer's style,"
says our womenswear director Una Joyce.
The REISS man wears tailoring, but differently. Yes, there are sights of the house’s revered suiting - but the novelty includes soft-shaded linen shirts, lightweight cotton trousers, and some holiday staples such as the Cuban-collar shirt - all making their way into occasionwear and doubling as holiday staples.
"Not every occasion calls for head-to-toe tailoring. Our customers are building their outfits from pieces he can wear casually afterwards,"
