Byron Bay is one of Australia’s most scenic coastal cities. It has – much like Saint Tropez or Ibiza, evolved from a place of rough natural beauty inhabited by surfers, hippies, and other off-the-grid characters to a refined destination, with glamorous, international spots coexisting with the local carefree spirit.
This mix of recent and brand-new captured REISS’ eye. Could Byron Bay be the backdrop of our new collection showcase?
For Summer ’22, the sentiment behind our collection is going-out excitement. But, unlike previous seasons, when “going out” meant heading somewhere special, this season, we are embracing every opportunity to celebrate – no matter the reason, place, or time of day.
“Every Moment is an Occasion” is our mantra – repeated from the design process to the shooting of our campaign.
REISS wanted everyone to feel special, filled with joy, and relentlessly elegant as they dressed for their outings - no matter what these outings were.
Crisp tailoring for her and him, stunning dresses, free-flowing separates, and our freshest colour injection to date: there are hints of traditional REISS aligned with utterly new ideas – all tailored to dress you for your most exciting moments.
Attitude is key. Don’t save a stunning dress for a formal affair - wear it with relaxed accessories on a laid-back outing.
Sport an oh-so-smart jacket with a sea-washed linen shirt. Make an occasion out of the most casual seaside stroll.
