REISS | CHÉ
SEASON 3

Inspirations for the SS24 collection include vintage ice cream and cocktail signage from the 1940s and 1950s, with a complementary colour palette of pastels and sorbet shades, reminiscent of mid-century Italy and la dolce vita.

Designed by our in-house Reiss design team in collaboration with CHÉ Studios, and curated by their Creative Director, Oliver Cheshire, signature Cuban collar shirts, crochet co-ord sets, and classic knitted polos are the mainstays of the collection.

For the perfect finishing touch to any vacation-ready look, there are baseball caps, bandanas, and a raffia bag and bucket hat.

Effortlessly combining the laid-back vibes of the American West Coast with the refined sophistication of the Cote D'Azur, these are pieces that will seamlessly transition from the beaches of the Balearic Islands to the vibrant city life of London.