The jean started its life as part of the working outfit and then developed into a symbol of a disobedience in fashion.
Now, denim underpins every modern woman's wardrobe. We create ours to remain relevant for seasons to come with timeless appeal and endurance in mind.
HOW IS DENIM EVOLVING?
We are working to make denim more sustainable as part of our sustainability manifesto:
'We're using washing processes that save at least 75% of water, and we remain open to new technologies that could improve this even further. As an example, before using Jeanologia TM technology, creating our signature Beau black jeans would have used 7000lt of water. This is now reduced to 500lt.
- REISS Women'swear Team
BETTER COTTON
REISS is a member of Better Cotton, an organisation that supports better farming practices for the environment. This includes water saving and care for soil health, reducing the use of harmful chemicals and respecting workers' right and wellbeing.
HOW TO CHOOSE: BY RISE
We have two rise options, mid and high. This is the perfect place to start when finding your ideal partner in denim. First, select the rise which most suits your body shape, then discover the leg style you most desire.
WHAT DOES THE FUTURE HOLD FOR REISS DENIM?
We are committed to sourcing 100% of our cotton as more sustainable by 2025. More sustainable cotton includes Better Cotton, recycled and organic cotton. We will consistently review all other elements of the garment to increase sustainability overall including setting targets to source more sustainable trims.
You can discover more about Better Cotton by visiting them online at bettercotton.org.
