Our latest collaboration with modern, sustainability-focused menswear brand Ché invites you to Club Ché-Reiss: our design story underpinning this vacation-driven collection that’s inspired by the summertime feel of exclusive chateau stays.
The intention from Season 1 remains: to add style credentials and elevated versatility to modern holiday dressing.
Season 2 pushes more boundaries through new designs with a guest-only guise, resembling retro chateau glamour.
The collection offers the complete vacation wardrobe, ideal for those with a strong appetite for travel. Choose matching jersey sweat sets for the ultimate airport luxury, then change into swim shorts and the coordinating shirt when you touch down, ready for any pool-side soirée.
Reiss Menswear Director, Alex Field, notes that “As brands, we have leant on each other’s strengths and expertise to create improved offerings.” Signature Cuban collar shirts, matching sets, and well-crafted knits are integral to the Reiss brand. You’ll find these in a classic, neutral palette; a curated choice to ensure each piece fits seamlessly into your existing Reiss wardrobe.
Certain pieces can be seen through a 70s lens, tying further into our heritage.
A more progressive palette and bold prints also come into play. The Club Ché-Reiss illustration lends an air of faded Marmont charm, made modern through contemporary silhouettes.
A style to note is the ‘Como’ shirt; a bespoke design commissioned and hand-drawn by a Reiss manufacturing partner in Lake Como, Italy. It vibrantly depicts the location, its beauty, and its authenticity as the aspirational vacation space that inspired our design process.
Signature Ché designs - such as the Baller and Valbonne shorts and shirt combination – showcase the brands’ hallmark stripe detailing, that’s now also included in further styles.
“Whether it’s colour, print, or texture, there is a playfulness woven into every piece of the collection and it perfectly captures the joie de vivre of Riviera life. Collaborating with the Reiss team to bring this collection to fruition has been an absolute pleasure.” Oliver Cheshire, Co-founder and Creative Director of Ché Studios.
From golden hour gallivanting and early evening beach parties, to summertime walks on cobbled streets and moments of serenity at the chateau; each piece from the Reiss | Ché collection works effortlessly for every plan on your vacation calendar.
